theHistory
A set of keys.
A club turned workspace.
The beginning of theHUB.
2012 – Origins as a Music Venue
Opened with the vision of creating a world-class music venue.
Gained immediate traction and strong ties to the music industry.
Hosted notable events with El Row, Carl Cox, and other global names.
Despite its success, faced regulatory challenges with the authorities and was eventually forced to close.
2017 - The Birth of The HUB
Sam and Kellie returned to the venue to propose a coworking concept.
Although the landlord declined investment, they were offered part of the building to rent.
In May 2017, The HUB officially opened with:
-
2 private offices
-
20 coworking desks
The model worked well and quickly gained traction.
2018 - Expansion
By January 2018, The HUB expanded to:
-
8 private offices
-
Larger coworking space
2019 - HUB3 Launch
Another part of the building became available.
Launched HUB3, introducing:
-
Premium fixed desks
-
Additional private office space
2020 - The Pandemic Pivot
The restaurant occupying most of the building chose not to reopen.
The HUB subleased the remaining parts of the venue.
For the first time, “The HUB” name appeared above the front door.
Large open-plan spaces allowed safe gatherings post-lockdown, making The HUB one of the first places where people could reconnect.
Memberships expanded dramatically, attracting a broader financial bracket.
2021 - Music Studio Launch
Converted several offices and storage rooms into music studios.
Launched as a collaborative project between members and local artists.
2022-2024 - Growth Era
Steady expansion of membership and services.
Strengthened the community with hospitality, wellness, and cultural programming.
The HUB became recognized as more than coworking – a community hub for leaders and creators.
2025 - Scaling Beyond Ibiza
The HUB now has ~400 members, with most occupying private offices.
October 2025: Official launch of the first new destination at A’DAM Tower, Amsterdam – marking the beginning of multi-destination expansion.